It is easy to manage complexity by simply avoiding it. Think of something, split it in two opposite concepts and there you have it! I was thinking at some of the well-taught dichotomic concepts coming from business schools (and life in general) such as:

• good vs. evil
• known vs. unknown
• fuction vs. process
• science vs. art
• good vs. bad
• white vs. black
• red vs. black
• volume vs. variety
• standardization vs. customization
• local vs. global
• domestic vs. international

It may be comforting to know that we can split our world in two to make sense of what is happening and what should be done. But is our world that simple? Can you find additional examples of dichotomies around you?