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RFIDisappoinment…
Last week I was invited to the “Trackability” event in Fiera Milano City. I had really high hopes for the RFID sessions and I attended two of them to gather additional information for my project. Unfortunately, there wasn’t a lot of substance in what was presented. A lot of good intentions, some sales pitches, little info on pilots, no info on actual deployments nor value delivered in Italy…
The only interesting stuff I saw was presented on the StoLPan project introducing some business applications on an NFC-enabled mobile device (Alice Moroni, RFIDlab - Università Sapienza di Roma). Think of acquiring information, accessing services and paying in real time through your cellphone.
I took a walk in the various booths to find that only one vendor was actually showcasing some RFID hardware…
Better luck next time.
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I am Customer Integration Services manager at DHL Express Italy. I hold a BA(Hons) in International Business from the European School of Economics (in partnership with Nottingham Trent University), a professional marketing diploma from the Univerisity of California at Berkeley and I am completing an MBA at Warwick Business School.
