Everyone has seen dot com splash screens created just to get Google’s AdSense money. I asked myself, why not just try build one and see what happens? So I just bought a domain called searchengineoptimizationupdates.com and look forward to visitors searching for these keywords . Since I do not want the page to be completely static, nor have time to update it often, I created a mash-up of RSS feeds from various site focused on SEO. I am still working on it, and I guess results will need patience.

A new advertising channel is coming to town with Yahoo and Adobe teaming up to provide dynamically generated (and, hopefully, relevant) ads on PDFs (Portable Document Format) either via the Internet or email. I think this news is welcome if you are into producing documents and looking for new ways to monetize your efforts (pay-per-click model). My concern for Adobe is that, given the current size and speed of Reader, people would opt for more agile readers such as Foxit which would eventually catch up.

Source: PCWorld

Just read that Google is estimated to lose approximately $110 million of
revenue each year due to searches done through the “I’m Feeling Lucky” button and bypassing all the ads. In other words, around 1 percent of visitors expect Google to place the actual best result on top of others and are willing to go there directly without any browsing. Despite being a huge fan of Google, I personally never use that button and prefer to go through the results myself.

You may ask why the button is still there? Because, after all, Google was born from a couple of grad students sharing a dream and doesn’t want to look too much like the corporate (and sometimes scary) giant it has become.

Following my post on the 10/20/30 rule I would like add some tips on how to simplify PowerPoint presentations. I am sure most of us as seen slides crowded of unreadable fonts, silly little cartoonish characters flying around the screen and the sound of a typewriter for each letter popping up…

I am following the philosophy that a slide can only be effective if it has few well-defined simple elements.

When we prepare a presentation we should ask ourselves, what can I remove to make the message in my slide more effective?

It’s all about effectiveness and added value. It’s then up to the presenter to tell the story behind the slide to the audience. Additional notes can be written along the slide printout given to the audience.

For some guidelines on this:

Garr Reynolds: Presentation tips

Cliff Atkinson and Richard E. Mayer: 5 Ways to reduce PowerPoint overload