a little blog experiment

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Google feels lucky

Posted in November 24th, 2007
Published in Business Development, IT

Just read that Google is estimated to lose approximately $110 million of
revenue each year due to searches done through the “I’m Feeling Lucky” button and bypassing all the ads. In other words, around 1 percent of visitors expect Google to place the actual best result on top of others and are willing to go there directly without any browsing. Despite being a huge fan of Google, I personally never use that button and prefer to go through the results myself.

You may ask why the button is still there? Because, after all, Google was born from a couple of grad students sharing a dream and doesn’t want to look too much like the corporate (and sometimes scary) giant it has become.

Simplicity and PowerPoint

Posted in September 28th, 2007

Following my post on the 10/20/30 rule I would like add some tips on how to simplify PowerPoint presentations. I am sure most of us as seen slides crowded of unreadable fonts, silly little cartoonish characters flying around the screen and the sound of a typewriter for each letter popping up…

I am following the philosophy that a slide can only be effective if it has few well-defined simple elements.

When we prepare a presentation we should ask ourselves, what can I remove to make the message in my slide more effective?

It’s all about effectiveness and added value. It’s then up to the presenter to tell the story behind the slide to the audience. Additional notes can be written along the slide printout given to the audience.

For some guidelines on this:

Garr Reynolds: Presentation tips

Cliff Atkinson and Richard E. Mayer: 5 Ways to reduce PowerPoint overload

Effectiveness of presentations and sales pitches

Posted in September 25th, 2007

I have grown tired of boring-neverending-supposed-to-be salespitch presentations that someone in front of me simply reads out loud. Yes, one of those with 60 slides condensed of the latest acronyms where you try to be smart and don’t admit you have never heard of… just write them down to google them later or maybe wikipedia will come to the rescue….
I bought the idea from Guy Kawasaki, managing director di Garage Technology Ventures, a columnist for Entrepreneur Magazine, that we all should follow the 10/20/30 rule:

A PowerPoint presentation should have ten slides,
last no more than
twenty minutes,
and contain no font smaller than
thirty points.

Watch his reasons below…

english italiano

About me

I am an application development manager at DHL Express Italy. I hold an MBA from Warwick Business School, a BA(Hons) in International Business from the European School of Economics (in partnership with Nottingham Trent University)and a professional marketing diploma from the Univerisity of California at Berkeley.
View Andrea Ciolini's profile on LinkedIn

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